Eventually, his roadside museum became famous along the Lincoln Highway; however, it was catapulted to a new level of fame when George was invited to be a guest on The Tonight Show Starring Johnny Carson show in 1990. Johnny was so taken with George because he couldn’t get a word in, and suddenly, his five-minute segment became 15 minutes. George and Johnny exchanged Burma Shave jingles, talked about Greorge’s 900 number to hear Lincoln Highway tales, and the Belle Plaine, Victor, and Deep River trail (today’s HWY 21).

When George passed away, his oldest son, Ronald, began to carry on his father’s legacy and continued to tell the stories and collect the antiques (or junk, as some would call it). Ronald got involved with the re-invented Lincoln Highway Association tasked with preserving the stories of the Lincoln Highway and spent his final years becoming a part of the Belle Plaine Community like his dad. Unexpectedly, Ron passed away in 2011, and it was time for the next generation of Prestons to decide what to do.

In steps, Ronald’s eldest daughter, Mary Helen, and her husband, Garry Hevalow, now the fourth generation Preston family, made a plan to continue the legacy.  Before they even moved to Belle Plaine from Kansas City in 2017, they got to work clearing the extra, inventorying the museum, and planning for the buildings to be inspected for restoration. The station building is now over 100 years old (remember it was built in 1912) and has significant deterioration. Additionally, Mary Helen jumped into her father’s footsteps by joining the Lincoln Highway Association and has served as President of the Iowa Chapter for several years now.

Soon after designation, the grant writing process began. In July 2021, the signs had to come down so that Martin Gardner Architecture could begin preparing a Master Stabilization and Rehabilitation Plan to preserve and restore the property properly.  In that same year, a grant was secured from the Benton County Community Foundation (of Northeast Iowa) for funds to hire Wadsworth Construction to access, stabilize, repair, and restore seven original garage windows. A grant for paint to paint the garage was obtained from Paint Iowa Beautiful. Other grants received to date include $5,000 from the Lincoln Highway Endowment, $10,000 from the Mansfield Charitable Foundation, and $10,000 from the MidWestOne Foundation.

The Master Plan includes looking at structural issues first at an estimated $150,000. The cost to restore the motel is estimated at $116,000 and the station, which includes the reconstruction of the front canopy, is expected to be $180,000. A two-room cabin is estimated at $69,500 for restoration and the Garage Museum comes in at $57,000.  

At an estimated total cost of $500,000, there is still a long road ahead before restoration will be complete for the future generations of Prestons, Belle Plaine, and Lincoln Highway enthusiasts. The storytelling that George H began and the legacy he created will continue to live on in the telling of stories and the artifacts left behind.

If you would like to contribute to the restoration efforts of the Preston Historic District or if you know of grant opportunities that are a good fit, visit Preston’s Station’s website or send your donations and ideas to Preston’s Station Historic District at 402 13th St, Belle Plaine, IA 52208.

The Idea
The idea was simple yet big. Carl Fisher wanted to gravel 3,400 miles of road across the US.  He planned to use communities to provide the equipment and manpower and in exchange for the work, the communities would receive the material free of charge. To fund the estimated $10 million for materials, Fisher appealed to auto manufacturers and parts companies to donate one percent of their revenues and to sell membership certificates to the public at $5 a person. There was even a timetable for the road to be done by the 1915 Panama-Pacific Exposition so that the host town of San Francisco would be accessible by New York City. Frank Seiberling, founder of Goodyear Tire and Rubber Company, and Henry B. Joy, president of the Packard Motor Car Company, were on board. Joy suggested naming the road after President Abraham Lincoln to gain patriotic support.

The following year on July 1, 1913, the Lincoln Highway Association was officially established and the Coast-to-Coast Rock Highway was given the name: The Lincoln Highway. Joy was the president and Fisher the vice president so it did not appear that it was only one man driving the plan.

Henry Ford would not give his support for the plan because he believed that the government should build the roads. Support was low without Ford, so Joy and the Association came up with another promotional plan to generate interest by hosting “Seedling Mile” demonstration projects. The Portland Cement Association was pulled in to donate materials for mile-long paved sections of roadway in hopes of getting work to finish the roads. They were strategically placed near enough for communities to access but far enough that the rough roads had to be traversed to reach them. It was also hoped that this scheme would produce government interest in paved roads with the Lincoln Highway as an example. The first seedling mile was paved by October of 1914 west of Malta, Illinois. Iowa’s official seedling mile located between Mt Vernon and Cedar Rapids wasn’t completed until June 1919.

Publicity & Branding
Several celebrities were drawn in to take trips across the Lincoln to advertise the entertainment industry while promoting the highway. To follow the route, the Lincoln Highway’s signature marked the way on telephone poles with the red band on top and blue on the bottom with the letter L in the center. By the 1920’s the telephone poles sported several roadways’ painted colors. Interest was growing in road trips.

In 1919, to test roads and military mobility, a US Army Convoy of 72 vehicles and 297 men traveled across the Lincoln Highway (having joined up in Gettysburg). Among the men on the trip was a young Lt. Col. Dwight Eisenhower who was greatly affected by the arduous trip. This trip was very heavily publicized and after the comments by the men on board, the government had to take notice.

In 1919, to test roads and military mobility, a US Army Convoy of 72 vehicles and 297 men traveled across the Lincoln Highway. Tama, Iowa shown here.

The Lincoln Highway Association was no longer needed and ceased operating on Dec 31, 1927 with 42 miles yet to be improved in politically charged Utah. As their last promotional stunt, they enlisted the Boy Scouts to install nearly 2,400 concrete markers along the Lincoln Highway and 4,000 metal signs in what is rumored to be a one-day installation in 1928.

In 1938, by the 25th Anniversary of the Lincoln Highway, the paving of the roadway in Utah was finally underway. But was it still the Lincoln Highway? Or was it a US highway? Was the Lincoln Highway then ever really completed? Or was it an entirely different highway by then? There is a difference. I will let you enjoy the struggle with the argument.

The Rebirth
A group of individuals from seven Lincoln Highway states met on Oct 31, 1992, in Ogden, Iowa, to discuss the need “to identify, preserve and improve access to the remaining portions of the LH and its associated history sites.”  They soon formed a revived National Lincoln Highway Association, which today maintains a road map with a 1913 route, 2nd and 3rd generation routes, and auxiliary and detour routes.

In 2006, the Iowa Chapter of the Lincoln Highway Association, along with community leaders, and the Iowa Department of Transportation (IDOT) designated the entire Iowa route as the Lincoln Highway Heritage Byway. This gave the Lincoln Highway visibility through the use of signage along the roadway and a managing entity (Prairie Rivers of Iowa) that would promote the intrinsic qualities of the historical, cultural, and natural resources of the Byway through education and economic improvements.

In 2021, then coordinator, Jan Gammon, with help from the Iowa Lincoln Highway Association, was able to obtain National Scenic Byway status!

Sources
www.fhwa.dot.gov/highwayhistory/lincoln.cfm
www.lincolnhighwayassoc.org/history/
www.iowadot.gov/autotrails/lincolnhighway

Historical Note: Henry Joy wasn’t the first to suggest Lincoln as the name for America’s coast-to-coast highway. Read more here in Brain Butko’s Lincoln Highway News.

Pritchard Companies Traverse the Lincoln Highway for their Historic Innovation Relay to Celebrate 110 Years

Nineteen hundred and thriteen was the year that Walter Pritchard opened Garner Auto Sales in Garner, Iowa. 110 years later the company is still run by the Pritchard family only on a much larger scale having 350 employees and seven divisions. Now known as the Pritchard Companies, the founding family wanted to make a big gesture to highlight the innovation of the auto industry after such a long history of a single-family business. When the Pritchards found out that the Lincoln Highway was not only the first improved transcontinental roadway across the United States but that the Lincoln Highway Association was also celebrating an 110th anniversary, the idea was set.

Two short months later, on Oct 31st, on a very cold Tuesday morning at sunrise over the Mississippi River, Pritchard family member Angela Pritchard (5th generation), headed west out of Clinton, Iowa driving a Ford Mustang Mach-E (electric vehicle) on her way across the Lincoln Highway. Before she took to the road, the city of Clinton presented her with a flag to the city.  In the days leading up to the drive, Bill Pritchard (3rd generation) had previously handed off the baton for the relay in a dramatic gesture captured here from his antique Model-T Ford (the original dealership car of 1913).

As the Lincoln Highway Heritage Byway coordinator here at Prairie Rivers of Iowa, I would like to express our gratitude for the inclusion of the Lincoln Highway in such an iconic drive. We are thankful for your choice to use the Iowa Lincoln Highway route for your 110th Anniversary Innovation Relay and for the attention you brought to the 110th anniversary of the Lincoln Highway Association’s official dedication date for the Lincoln Highway route.

The Pritchard Companies’ Historic Innovation Relay drive was a success and a milestone. We can’t wait for the next celebratory drive.